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2018–2019 | Pioneering

Bristol Myers Squibb (2018)


How can we unleash an organisational transformation and break down organisational silos with a new common working process that is inspired by the start-up ecosystem, while delivering value for our patients?


We launched a long-term programme to engage and train 20 innovation champions through a unique entrepreneurial journey where they try new ways of working in co-creation with internal and external stakeholders stimulating collaboration and innovation culture. 

Participants are provided with concrete postures and tools to approach collaboration, innovation, and business development differently, with a co-creation dynamic centred on the client’s needs.

1- Assessment
We recruit and set up objectives and methodology for the programme.

2- Awareness
Participants embarked on a 3-days societal hackathon where they experimented with the 4D methodology and collective intelligence techniques, learned how to work together and supported an NPO.


3- Understanding
Participants followed a 4 day of training on the 4D methodology, the role of the facilitator and how to organise a hackathon.


4- Involvement
Participants organised their own hackathon with clients. They handled everything from challenge definition to logistics to facilitation of the D-day. We were supporting as coaches.

5- Implementation
Solutions from the hackathon will be developed and supported during this development.

Contact Us

We Can Help

We would be pleased to exchange with you on your Sustainability Challenges. Where are you at? Where do you want to be? What could be your next steps? Let’s have a chat!

Phone: +32 478 45 23 63