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2021 | Pioneering

Etex (2021)

Next Steps

We are now following the team leaders of the 3 teams we created during the journey. We coach them on creating an efficient roadmap, facilitating the meetings with their groups, defining priorities, and developing their solutions.


Etex is an international construction group. Etex motto: Inspiring Ways of Living, brings them to allow the world to build safe, sustainable, intelligent, and beautiful living spaces.
To live by their mission and in today’s world, Etex is now developing an ambitious group-wide CSR strategy to lead the path in their industry.
Etex needed support to communicate internally about this CSR strategy. CSR is nothing if the entire company doesn’t embody it in their daily work.


Etex identified 24 CSR ambassadors in all continents Etex is operating in. We, Impact Valley, designed a journey to make the CSR strategy of the group their own. A journey that can be resumed in 3 steps:
  1. Awareness/Popularisation of the CSR strategy: Acknowledge the gap between the “as is” and the “to be”;
  2. Share and Decide as a group what should become the priority and the first step to take;
  3. Design individual actions and present them to the rest of the group and Etex top management.


As an example, one group developed the idea of a platform/dashboard to house CSR activity, including: individual, country, and global progress, a marketplace of CSR activities to pick from and participate in and a community to interact like social media etc.

2021 | Pioneering

Etex (2021)


ETEX global marketing department organise each year an inspirational conference on several days to gather their marketing executives from all around the world.

This year, the topic of the conference was “Sustainability.”

Participants attended detailed presentations on the topic.

And ETEX wanted to bring as well of inspirational content, concrete moments for the participants to build personal actions based on what they had heard.

Therefore, they contacted us to organise an engagement workshop during the conference.


ETEX gave us 2h30.


We wanted to organise something creative, making them move from their screen, build something with their hands, something they could keep as a reminder of the engagement they took during this Sustainability Marketing Conference.

We also wanted to use this moment as a friendly way to build connections between them.


We went for “Story on a box.”

6 questions for the 6 sides of the box. 6 blank canvas to creatively draw on.

In the end, it is a box to keep, display and talk about.


  • Why changing?
  • How does success look like? by the end of 2022
  • What’s in it for me?
  • What do I need to do it?
  • What can I already start doing now?
  • Choose a symbol


Participants appreciated the change in the dynamic of the conference. They liked being able to express themselves differently through drawing and sharing.


The energy in the closing plenary was terrific. People shared their small baby step, and we closed with a feeling that the world was moving, we were acting, and we were doing it all together.

Contact Us

We Can Help

We would be pleased to exchange with you on your Sustainability Challenges. Where are you at? Where do you want to be? What could be your next steps? Let’s have a chat!

Phone: +32 478 45 23 63