We worked closely with an internal team to co-create the design of these workshops that consisted of:

• A Kick-off to align all the participants by presenting the journey and its objective, the present analysis, and the future scenarios and answering all their questions;
• An ideation workshop to create the next 7 years priorities for IKEA to stay relevant. We immersed participants in 5 scenarios of the future of Home Furnishing created by the Human Futures Studio, facilitated the definition of challenges IKEA Belgium will face if these scenarios turn out to be a reality in 7 years, and stimulated the creativity of the team to come up with strategic axes and actions to invest on;
• A definition workshop to dive deep into the strategic axes defined during the previous workshop.

After these, the co-creation journey continues. The team will consult all its stakeholders (customers and coworkers) to confront their results. Then departments will continue to define the strategic plan and translate its axes into operational actions. And finally, this will be pitched to the top management team.​