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Etex (2021)


Participants appreciated the change in the dynamic of the conference. They liked being able to express themselves differently through drawing and sharing.

The energy in the closing plenary was terrific. People shared their small baby step, and we closed with a feeling that the world was moving, we were acting, and we were doing it all together.


ETEX global marketing department organise each year an inspirational conference on several days to gather their marketing executives from all around the world.

This year, the topic of the conference was “Sustainability”. Participants attended detailed presentations on the topic.

And ETEX wanted to bring as well of inspirational content, concrete moments for the participants to build personal actions based on what they had heard. Therefore, they contacted us to organise an engagement workshop during the conference.


ETEX gave us 2h30. We wanted to organise something creative, making them move from their screen, build something with their hands, something they could keep as a reminder of the engagement they took during this Sustainability Marketing Conference.

We also wanted to use this moment as a friendly way to build connections between them. We went for “Story on a box”.

6 questions for the 6 sides of the box. 6 blank canvas to creatively draw on. In the end, it is a box to keep, display and talk about.
– Why changing?
– How does success look like? By the end of 2022.
– What’s in it for me?
– What do I need to do it?
– What can I already start doing now?
– Choose a symbol.

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