Challenge:
How can we create a team-building activity with social purpose where graduates can learn about entrepreneurship as well as what AXA stands for.
Solution:
We designed and coordinated an ideation day for 12 young graduates where the purpose was to solve two main challenges that Redder is facing everyday: preventing children from going missing on beaches and reducing beach pollution.
We split the group into 3 small teams and assigned one of our facilitators to each group, to enable the innovation process by leveraging the right tools and to prepare groups to pitch their concrete solutions at the end.
Impact:
Development of four inspiring concepts that Redder can explore further and implement with support from AXA.
